Catalogue
Search for "subject:(Economics/Management Science)"
A Theory of Marketing: Outline of a Social Systems Perspective
Electronic resource. English.
Published Wiesbaden : Deutscher Universitäts-Verlag / GWV Fachverlage GmbH, Wiesbaden 2006
9783835091313 9783835003040 383509131X 3835003046
Managing Corporate Brands: A new approach to corporate communication
Electronic resource. English.
Published Wiesbaden : Deutscher Universitäts-Verlag GWV Fachverlage GmbH, Wiesbaden 2007
9783835007819 3835007815 3835095994 9783835095991
Customer Processes in Business-to-Business Service Transactions
Electronic resource. English.
Published Wiesbaden : Deutscher Universitäts-Verlag GWV Fachverlage GmbH, Wiesbaden 2006
9783835094475 3835006010 9783835006010 3835094475
Marketing im Perspektivenwechsel: Festschrift für Udo Koppelmann
Electronic resource. English.
Published Berlin, Heidelberg : Springer-Verlag Berlin/Heidelberg 2005
3540285601 9783540285601 9783540262909 3540262903
Estimation of Willingness-to-Pay: Theory, Measurement, Application
Electronic resource. English.
Published Wiesbaden : Deutscher Universitäts-Verlag / GWV Fachverlage GmbH, Wiesbaden 2006
3835092448 9783835092440 3835003992 9783835003996
Key Account Management in Business-to-Business Markets: An Assessment of Its Economic Value
Electronic resource. English.
Published Wiesbaden : Deutscher Universitäts-Verlag / GWV Fachverlage GmbH, Wiesbaden 2006
9783835093553 383509355X 3835005170 9783835005174
The Impact of Automatic Store Replenishment on Retail: Technologies and Concepts for the Out-of-Stocks Problem
Electronic resource. English.
Published Wiesbaden : Deutscher Universitäts-Verlag GWV Fachverlage GmbH, Wiesbaden 2006
9783835003026 9783835091290 3835091298 383500302X
Marketing Communication Policies
Electronic resource. English.
Published Berlin, Heidelberg : Springer-Verlag Berlin Heidelberg 2007
9783540373230 3540373233 9783540373223 3540373225
E-Services: Opportunities and Threats
Electronic resource. English.
Published Wiesbaden : Deutscher Universitäts-Verlag / GWV Fachverlage GmbH, Wiesbaden 2007
9783835008014 9783835096141 3835096141 3835008013
International Advertising and Communication: Current Insights and Empirical Findings
Electronic resource. English.
Published Wiesbaden : Deutscher Universitäts-Verlag ∣ GWV Fachverlage GmbH, Wiesbaden 2006
3835004557 3835057022 9783835057029 9783835004559
